Campari
FlagshipMilan, Lombardy, Italy
Famous For
Americano
Campari, sweet vermouth, soda. Italy's answer to keeping things simple.
Autumn Garibaldi
The secret to any great Garibaldi is fluffy, aerated orange juice — the cinnamon just tells you what season you're in.
Campari Beer
Campari poured into lager. Italy's simplest and most underrated bitter serve.
Tasting Notes
Bitter orange peel, gentian root, chinotto, cherry, cinnamon bark, clove, rhubarb. The bitterness hits mid-palate and lingers. There's a candied cherry sweetness underneath that people miss on first taste. The finish is dry, herbal, and long. Experienced palates find grapefruit and cassia.
Brand Guide
Campari is a single-product brand ($25-30). Competitors at different price points: Well alternative: generic red bitter/Aperitivo Select ($18-22).
Campari ($25-30)
Contratto Bitter ($30-35)
Tempus Fugit Gran Classico ($35-40). Know Campari cold -- it's the default call in every Negroni