Aperol
FlagshipPadua, Veneto, Italy
Famous For
Aperol Spritz
Three ingredients, no shaker. The drink that conquered every patio on earth.
Aperol Spritz (PDT)
Aperol, Prosecco, soda. Italy's aperitivo hour distilled into one glass.
Duchamp's Punch
Marcel Duchamp put a urinal in a museum and called it art — this punch is built with the same defiant logic, and it works just as well.
Tasting Notes
Sweet-bitter orange, rhubarb, vanilla, gentian, dried herbs. Much sweeter and less bitter than Campari. The bitterness is a whisper, not a shout. Orange peel dominates, with a soft herbal finish. Think candied orange with a gentle medicinal edge. The mouthfeel is almost syrupy.
Brand Guide
Aperol is a single-product brand ($22-26). Competitors in the low-ABV aperitivo space: Budget: Select Aperitivo ($18-22). Standard: Aperol ($22-26).
Cappelletti Aperitivo ($24-28). Craft: Forthave Red ($30-35). Aperol owns this category -- it's the Kleenex of Spritzes